I'm Mikael.
I build the business
behind the work.

I'm a founder and principal. I build businesses, develop leaders, and operate behind the scenes to create lasting value — for my clients, my family, and myself.

For 20+ years I've worked at the intersection of sales, marketing, and media — international wholesale, executive negotiations, time inside TikTok and Google, six years running my own agency. One thread running through much of it: building brands with creators, ambassadors, and community alongside the rest of the operator work. The pattern recognition across that range is the actual work.

What I do now is help businesses grow. Sometimes that's stepping in as the operator behind a creator who's outgrown DIY — that's Davis Myrgren Media. Sometimes it's running a strategy or growth function for a company at an inflection point. Different shapes, same job: build the business so the talent can stay the talent.

Outside the work, training has always been my anchor — team sports built the foundation, and now it's the disciplines that get tougher when no one's watching: the gym, the marathon, the long solo miles. The body teaches what spreadsheets can't: consistency beats intensity, resilience is built in the unglamorous reps, and nothing real compounds without showing up tomorrow too.

My philosophy is simple: substance over show, systems over hustle, depth over noise. I don't need to be the loudest in the room. I need to be the most prepared.