The Power of Long-Term Thinking
Mikael Myrgren- Mar 9
- 1 min read
"The best time to plant a tree was 20 years ago. The second-best time is now." – Chinese Proverb
In today’s market, short-term wins are seductive. The dopamine rush of immediate results, the pressure of quarterly KPIs, the allure of quick-fix marketing hacks—it’s all too tempting.
But here’s the hard truth: brands that only chase instant results become forgettable.
David Ogilvy once said, “You can’t bore people into buying your product. You can only interest them in buying it.” And the brands that consistently interest, engage, and resonate are the ones playing the long game.
Look at Nike, Apple, and Coca-Cola—they didn’t build empires by focusing on conversion rates alone. They built trust, crafted a narrative, and created a brand people want to be part of.
The data backs this up. According to LinkedIn’s B2B Institute, brands that invest in long-term brand building grow 2x faster than those that don’t.
So here’s my challenge to you: Is your marketing strategy built for next quarter, or the next decade?
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